Photo: Robert Faust

The Real Life is Real Yoga Practices Index

The next step always comes if you ask the right question and just keep moving.

BY ROBERT FAUST

I’m an entrepreneur and business development professional who has come to realize that time spent developing businesses around something that truly helps people is much more rewarding than making people sit through ads in a movie theatre… ok, more on that in a moment.

Currently, I run Tune Up Fitness Worldwide, Inc., a media company in the Health, Fitness and Personal development field with a mission on creating products and communities around specific formats and brands that play a role in helping people lead a healthier lifestyle.

Prior to immersing myself in the health & fitness space, I worked in entertainment marketing founding Arthouse Marketing Group, a national Cinema Advertising Network that provided a pre-show advertising platform for major consumer brands to reach an adult, upscale audience. I sold AMG in 2008. Yes, if you went to an arthouse theatre and had to sit through a Jaguar or Range Rover ad before the movie, I apologize.

Before AMG, I co-founded the online media company, MediaTrip.com, which served as the online marketing arm to a major movie studio and also developed original programming.

Back in 1995 I founded the Los Angeles Film Festival, which I sold in 2000. I am originally from the east coast but live in Los Angeles with my extraordinarily hard working wife, Jill Miller (creator of Yoga Tune Up®) and two incredibly lovable dogs.

Website Yoga Tune Up®

Related post Conversation: Jill Miller
Related post Class Consciousness: Jill Miller Yoga Tune Up

The Magazine of Yoga 3×5 Interview

What?

What is the task you like to do best in your work?
Creating something from an idea or visual I’ve derived in my mind… having a thought about a product, service, event or business that I feel would be helpful in some way to a particular audience/market, and then figuring out how to manifest. Now, the process of this can be dramatically challenging (and even painful), physically and emotionally, but ultimately, when that concept is birthed, it’s really rather amazing.

Although, now that I re-read your question, what I’m describing is really a series of tasks… If I had to pick one task within this process, I’d have to say creating a piece of material (packaging, product, marketing collateral, etc.) that someone actually holds in their hand.

What housework or domestic detail is most satisfying to do?
The dishes… it’s very meditative. Even though we have a dishwashing machine, I’d simply rather do them by hand.

What in light of your experience in life, should we not waste time on or worry about?
The next step… it always comes if you ask the right question and just keep moving.

How?

How do you celebrate?
This one is very difficult for me and it’s something I’m working on…

How do you learn?
Through excitement and interest, which leads to research, and then it lands.

How do you prepare to do something?
Plan and then move. I think a process through but am willing to fire without having everything mapped out because, undoubtedly, in the process, you will need to modify, correct and continue.

Do?

Do you have a nemesis?
My mind.

Do you have a vocation?
Business development.

Do you have a plan?
Yes, and it involves many things that have yet to happen outside of the workspace.

Faves

Favorite magazine?
Vanity Fair.

Favorite work beverage?
Iced decaf coffee or a carrot/coconut juice blend.

Favorite relax thing?
Strolling with my wife, somehow everything else seems to disappear.

Fives

5 things about your workspace that make it good
1. My Dogs, when they join me
2. That my office and home are separate structures on the same property
3. Julie, our Operations Manager, who allows things to happen without me having to think about it
4. Dual Monitors
5. Pandora

5 people you want to collaborate with
1. My Brother who is no longer of this plane but it would be so fabulous to work with him
2. Richard Branson because he is the ultimate creator and showman
3. Sergey Brin and Larry Page just to see how some of the most incredible minds process
4. Stevie Ray Vaughan (if her were still with us) because I’m sure he of all people could finally help me learn to play the guitar
5. My wife, because she is creative, intelligent and genuinely likes to help people

5 songs from your current playlist
1. Caravan, Van Morrison
2. Blue Sky, Allman Brothers
3. Good People, Jack Johnson
4 Waiting for the World to Change, John Mayer
5. Angel, Shaggy

© 2011, The Magazine of Yoga, LLC.