Related post Practices: Josh Pollock
I am glad to read the words of a like-minded person regarding the green revolution. Guilt-tripping tends to backfire eventually. Offer people products and processes that work for their lives, and they will use them.
Green products must be affordable as well. It’s interesting that the folks who really need fuel efficient cars – for example – cannot afford to buy them. That has to change. I hope Josh and others design products that low-income people can afford.
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