Photo of Ashleigh ©adidas, used with permission
adidas 2011 Global Yoga Ambassador
An internationally celebrated teacher values Ava Taylor
BY MAGAZINE EDITOR SUSAN MAIER-MOUL
A student of Douglas Brooks and Sally Kempton, Ashleigh is also the youngest Certified Anusara® Yoga Instructor in the world.
The Magazine of Yoga asked Ashleigh if she wanted to tell people anything about working with Ava Taylor and Yama Talent. She graciously took time from her work to write these remarks to share with you.
Teaching, service and making an impact
If you asked me a year ago what I thought about employing a “yoga agent” to help manage my business I would have scoffed and rolled my eyes.
I got in to this line of work to get away from people like that. You know, the ones that try to make everything formal, marketable and all about the money. Being a yoga teacher is about service, making an impact and elevating consciousness.
When I was offered a job as the Global Yoga Ambassador for adidas, these beliefs were challenged. The job boasted global travel, tons of publicity and thousands of new students, a dream for many teachers. But it meant being tied to one of the biggest sportswear companies on the planet. The gig also meant signing on with Ava Taylor and YAMA Talent as the management company for my relationship with adidas.
Is this even yoga any more?
The best decision I could have made
Accepting the job and signing with YAMA was the best decision I could have made both personally and professionally. Ava is not only my business partner but my friend and confidant. Her first priority is maintaining the integrity of the message at all costs.
The purpose of yoga is to awaken people to their true potential and to celebrate the gift of life together. Isn’t this a message worth spreading to as many people as possible? Even if it means signing on with a corporate company and an agent?
I say hell yeah.
I’m a yoga teacher, not a business woman. Time spent on my computer managing my business and scheduling drastically took away from the time needed to study, plan classes and spend time with my students. Days spent over email, hours counting and saving receipts, zero time with my husband, exhausted after 7 hours of teaching a day.
Is this even yoga any more?
In order to serve others you must nourish yourself
In order to serve others you must nourish yourself. Knowing that my message and authentic voice is being looked after by Ava and YAMA, I have the necessary time to study in order to serve my students and family best.
This space has re-energized me and opened doors I never thought possible. YAMA has booked workshops for me in Europe and Asia as well as yoga festivals in the US and Mexico. My travel, press and teaching schedule are booked and yet my family is never forgotten.
Ava is very clear, strict even, about maintaining a strong home base and leaving space for personal time. Something that often falls by the wayside when left to our own devices.
As teachers, our job is conveying our message clearly and making it accessible to those who are eager to learn. The message of yoga is big, people are listening and “We’re gonna need a bigger boat.”
YAMA is here, get on board.
Ashleigh Sergeant Altman
Certified Anusara Yoga Teacher
We may publish any content, comments or ideas sent to us.
Name may be withheld by request.
© 2011, The Magazine of Yoga, LLC.