Photo: ©Barbara Denowh, Illustration: The Magazine of Yoga™
Yoga and The Business of Real Life
Simple is Working
BY MAGAZINE COLUMNIST BARBARA DENOWH
The art of running a yoga studio is not something I can really speak to. The small business aspect of my studio is fairly simple and straightforward. I don’t have any employees so I can’t bitch about bookkeeping or payroll taxes.
I don’t have any grand marketing scheme that I can describe the details of. I live in a small town. I use a website, Facebook, posters, and most importantly and most effectively word of mouth.
Clarity: Keep it simple
I don’t have a complicated pricing scheme. It is $5 yoga all the time. However, I have introduced the ubiquitous class punch card due mainly to demand. You can read about those shenanigans here.
$20 for five classes and no expiration date.
I don’t have a complicated budgeting process. I have a low rent that I need to make and when I make it that is what I consider success at this point.
Commitment: Show up
In order to grow my yoga business my focus has been consistency. I don’t change the class times. I let my students know well in advance if classes won’t be held a certain day. I always start and end on time.
As far as the actual studio goes, I spend a fair amount of time cleaning the floors. Winter muck makes a mess.
There aren’t any bells or whistles at my studio. You want water, you bring your own. Your options are heat or no heat. Props are first come, first served.
Business Plan: Teach Yoga
All along I have followed my plan of making a yoga studio about the yoga. And, what that means to me is that running this small business is all about teaching. I’ve set simple and realistic business and financial goals which gives me the time and energy to focus on what actually builds the business: sound teaching.
I spend most of my time developing classes.
Reading anatomy books. Discovering new ways to teach subtle anatomy. Playing with new sequences. I take extensive notes on the classes I teach so I know what worked where and what students it didn’t work for.
Results: Growing strong
I have just added three new classes. I no longer have enough props for students. And, I’m in desperate need to find a creative way to rig up some changing rooms.
Simple is working.
Barbara Denowh is a yoga teacher in Helena, Montana. You can find her in cyberspace on Facebook or at her website denowhyoga.com. She also rambles about yoga, teaching, her wonderful husband, and her hound at babsbabble.com
We may publish any content, comments or ideas sent to us.
Name may be withheld by request.
© 2011, The Magazine of Yoga, LLC.